Born and raised on hip hop in Brooklyn, Jason Geter was built New York tough for the music business. Starting as a mixtape salesman, Geter made his way into his first internship at Arista Records, the label that distributed Bad Boy Records and LaFace Records and quickly worked his way up the ranks, learning the ins and outs of the record industry along the way. “That side of the business, from a numbers standpoint – always piqued my interest,” says Geter.
After dropping out of college to pursue his dreams of becoming an A&R, 21-year-old Jason relocated to Atlanta and landed a job at Patchwerk Studios as the overnight studio manager where he would answer the door, making key relationships with managers, artists, and producers. At Patchwerk, Jason met a then 18-year-old artist named T.I., who he became the manger to and co-founded the Grand Hustle Records imprint with, going on to sign developing acts like Travis Scott, when he only had 500 views on YouTube. “From what I know about Jason, he tends to do the things he sets out to do, says record executive Kawan Prather who got his start at L.A. Reid’s LaFace Records and knew Jason from the early days at Patchwerk. “He always understood the next opportunity and stayed aware, I’ve always admired his foresight.”