Self promotion is broken down to these key points…
Figure Out Where You Want to Go
Before you do anything else, you need to determine just why you are promoting your music. Is it a hobby that you enjoy and thus, are trying to get more recognition? Or, are you set on jumpstarting your musical career by yourself? In case you are wondering why it is important to make this distinction, your answer will conclude just how much effort you need to put into this endeavor.
Find Your Ideal Audience
Once you have narrowed down your goals, it is time to figure out who you should be promoting your music to. See, not everyone is going to be as equally interested in your music. After all, if you find yourself firmly in the indie rock genre, it will be quite challenging to reach people who prefer rock. So, to save yourself some time, money, and heartache, it is best to stick with those that are actually willing to listen to your music.
Get Organized with a Promotional Plan
After you have found your audience, you will have enough pieces of the puzzle to create a promotional or marketing plan. Again, this does involve a bit of work so you may be wondering why this is something you need to bother with. Well, if you are random with your promoting techniques, you are likely to confuse the fans that you do pick up along the way. Furthermore, such a haphazard method means that you will find it difficult to discern what strategies work and which ones don’t.
Make an Effort with Your YouTube Channel
YouTube is one of the largest music and video platforms in the world. Fortunately, for you, it is also easy for you to get started on it. Nonetheless, a channel alone isn’t going to be enough. After all, there are hundreds of thousands of people with channels and only a small portion of these individuals are famous.
To ensure that you are making an impact, you need to get started on the right foot. This means setting up your channel in as professional a manner as possible. Ensure that the icon, art, and layout looks aesthetically appealing. It will be your first step in encouraging people to continue looking through your channel.
Offer Up Your Music
Now, you can wait for the fans to start rolling in on their own but this can take a while. This is why you should take the initiative and start reaching out to people who can help grow your fan base. Luckily, you can actually find some of these individuals on YouTube. Check out influencers or at least people who make popular how-to or tutorial videos.
Get Your Songs on Playlists
In the modern music era, it is all about playlists. If you can land yourself on the right one, there is a good chance that you can have hundreds or even thousands of people listening to your music. As you can imagine, though, this isn’t exactly an easy task