The MBW Review offers our take on some of the music biz’s biggest recent goings-on. This time, David Turner mulls over music’s recent run of deals with behemoths of the telco and tech worlds – and the dangers which may be lurking around the corner. The MBW Review is supported by Instrumental.
Telephone companies are in love with music again.
Spotify recently announced a partnership with Samsung to become the phone giant’s “go-to” music streaming service, for both its phones and smart/voice assistant Bixby. Spotify’s stock price shot up on the day of the announcement.
Should the music industry be getting similarly giddy?
Spotify’s link-up with Samsung is one of a spate of recent deals between digital platforms and major telephone companies.