Spotify has partnered with Nielsen to provide advertisers with more information about how their ads are performing on its free tier.
The Nielsen Brand Effect — a platform that provides tools that measure and optimize brand-relevant metrics in real-time — will be adopted across Spotify in the US, Germany, Canada, Mexico, UK, Spain, France, Netherlands, Japan, and Australia.
“As our advertising platform matures, we’ve set out to prove that Spotify is so much more than the cool kid on the block; it’s a valuable platform that delivers major impact for brand advertisers.
“With Nielsen’s industry leading measurement tools in our arsenal, we’re able to prove just how big that impact is.”
Jessica Hogue, Senior Vice President of Digital Solutions at Nielsen, said: “Modern marketers are increasingly faced with questions across every facet of their advertising execution and we’re excited to collaborate with Spotify to help provide greater clarity into the campaign optimization process.