France-born music streaming platform Deezer is hoping to attract new users with an updated app, which according to the company “highlights the brand’s human and local identity”.
The music streaming platform currently has 14 million monthly active users and is available in over 180 countries.
The Deezer app has undergone a minimalist redesign, with less text and dedicated visual treatments for playlists and channels.
Deezer’s new player also matches its colour to the cover art of the current track and the Deezer logo has also been updated.
“WE WANT TO BRING USERS A MODERN AND HUMAN SERVICE THAT STANDS OUT FROM ANYTHING ELSE ON THE MARKET.”
HANS-HOLGER ALBRECHT, DEEZER
Hans-Holger Albrecht, Deezer CEO said: “We want to bring users a modern and human service that stands out from anything else on the market.
“Our unique look and feel also reflect our mindset as an industry challenger.
“We help our users create the soundtrack to their lives by bringing them the music they need for any moment.”Music Business Worldwide