My Little Pony, meet Tupac Shakur.
Toymaker Hasbro has acquired hip hop label Death Row Records — which counts Shakur and Snoop Dogg among its artists — as part of a bid to grow its stable of family-friendly entertainment.
The worldwide toymaker announced the $4 billion deal Thursday to buy British company Entertainment One, which produces animated kids shows such as “Peppa Pig” and “PJ Masks” but also owns the rap label.
Hasbro, which owns the rights to My Little Pony, Monopoly and Mr. Potato Head, has said the company was looking to expand with the purchase.
Though Hasbro was aiming for more family-friendly programming, the toymaker ended up with Death Row Records, a division of Entertainment One purchased in 2013, Rolling Stone
Death Row, founded in 1991 by Suge Knight, The D.O.C., and Dr. Dre, one of hip-hop’s most influential labels at the time, signing some of the biggest names on the West Coast.